#DoMoreWithEvernote

Working professionals and young adults aged 25 to 34 filed Evernote under simple note-taking and did not associate it with broader productivity across finance, business, journalism and personal projects. HireInfluence's read was that a utility product's value is easier to demonstrate than to claim: audiences trust what they can see working inside someone's real routine more than what a brand says about itself, and the campaign still had to end in a paid upgrade rather than goodwill.

#DoMoreWithEvernote enlisted 10 creators on YouTube and Instagram, with audiences in business, finance, literature and lifestyle, to document how they actually use the app at work, at home and in their hobbies. Each produced screen-recorded walkthroughs, how-to videos and project-based demonstrations that closed on a recommendation to purchase Evernote Professional, letting viewers picture their own use case rather than watch scripted endorsement.

The logic was that matched creator audiences and consistent commercial asks would carry viewers from watching to buying, and a video-led format let a small roster deliver large reported numbers. Content ran on YouTube and Instagram, and HireInfluence reports 2.3M reach, 3.2M impressions, 3.2M video views and 339K engagements. No conversion, sales or subscription figures were disclosed, the creator tier mix is described inconsistently across the agency's own page, and no independent source describing the campaign was found.