We Are Social

656K

Organic views

93%

Engagement uplift twitter

47%

Engagement uplift facebook

1.5M

Views

YouTube

Platform

609.5K

Likes 24h

+5.5M

Views 24h

+150M

Impressions 24h

3M

Shares

190M

Shirts sold

30M

Video views

3.9M

Coverage views

1M

Minutes watched

25M

Hashtag impressions

1.5M

Engagements

39.3M

Impressions

13.6K

New followers

4M

Reach

70K

Hashtag uses

15

Streamers supported

3.3M

Music video views

1,142

Htc video creations

406

Mission submissions

500M

Impressions

300

Event attendance

30M

Combined instagram followership

More than double

Roi

1.5M

Engagements

94.5M

Impressions

42M

Reach

1.7M

Organic views

600K

Organic engagements

33B

Views

3B

Engagements

7.5M

Ugc submissions

4.7B

Views

+15%

Ad recall lift

2M

Videos created

3.8M

Social engagements

3%

Brand preference increase

129M

Views

54K

Challenge participants

124M

Impressions

9%

Purchase increase 18 34

73%

Relevancy rate

81%

Positive sentiment