Later

  • Boston, MA, United States
  • 201-500 employees
  • Influencer Marketing Platform

Later is the unified influencer, social, and creator commerce platform formed from the Mavrck merger and the 2025 Mavely acquisition. Later EdgeAI draws on 16M+ analyzed creators, 136B annual impressions, and $2B+ in verified influencer-driven purchases. Customers include Nike, Wayfair, Southwest Airlines, Walgreens, Mondelez, and Chewy.

Customer stories

Collective Arts Brewing turns 14K followers into $700K sales

Results

14K+

Link bio page

$700K

Paid back artists

25%

Total sales ontario

Palermo's Pizza hit 139.5K views in one month

Results

12

Tiktok creators

1.5K

Tiktok engagements

139.5K

Instagram impressions

Ste Michelle unified 8 brands, hit 120M impressions

Results

988.8

Hours saved

120M

Total reach

$77,715

Cost savings

Eggland's Best reaches 5.8M with wellness influencers

Results

40K+

Engagements

5.8M

Impressions

24

Influencers

STIL grew community to 1500 engaged followers

Results

60%

Sales from social media

1500

Views on instagram stories

70%

Website traffic from social

Later managed 20+ brands, grew to 230K followers

Results

29K

Views

1.4K

Engagements

181K

Views at 4k

Conscious Life managed 3 brands, boosted engagement 61%

Results

61%

Follower growth

20

Minutes saved on social

Lindt and American Greetings boost Mother's Day sales 26.8%

Results

109

Pieces of content

26.8K

Total engagements

107.7K

Total impressions

Kroger scaled influencer programs to 110M impressions

Results

3,210

Hours saved

5.4K

Pieces of content

2.3M

Total engagements

JanSport #UnpackThatChallenge reaches 46M views

Results

$0.01

Average cpm

168%

Roi store online

145K

Total engagements

Bibigo grew reach to 46M through creator partnerships

Results

3%

Ctr tiktok

203K

Total clicks

46M

Total impressions

24 Hour Fitness drove 197.8K impressions with local creators

Results

16.6K+

Total engagements

197.8K+

Total impressions

29

Creators activated