SARAL
SARAL is an influencer marketing platform built for ecommerce and DTC brands that want to run relationship-focused, always-on creator programs rather than one-off transactional campaigns. Founded in 2022 and based in Mumbai, India, it covers the full workflow in one place: discovering untapped influencers, automating outreach and follow-ups, negotiating deals, managing product seeding, tracking performance, and handling payments. Core tools include the SARAL Inbox, a Chrome extension for sourcing creators on the fly, influencer search, campaign workflows, post tracking, social listening, smart contact cards, a landing page builder, and a rate calculator across Instagram, TikTok, and YouTube. Hundreds of ecommerce brands use SARAL, including Brooklinen, ROYO, Naali, and Aura.
Customer stories
Augmentum Media turned 1,500 influencers into 10M reach
Results
10M+
Impressions
35%
Seeded creators
1,500+
Active affiliates
Spacegoods scaled creator partnerships from 300 to 1000+
Results
100+
New affiliates signed
1000+
Active partnerships managed
Sunsama grew to 600+ influencers, outpacing Notion
Results
600+
Total ambassadors onboarded
Cumin Club scaled to 300 monthly influencers, 10% engagement
Results
10%
Acceptance rate
Kulin manages 14+ creator campaigns without spreadsheets
Results
14+
Hours saved weekly
Freja scaled 800+ influencer partnerships with daily posts
Results
800+
Influencer partnerships
Poseidn scaled to $90K with 200+ influencers
Results
$90K
Sales
200+
Influencers
95%
Influencer post rate
Slumberkins cut ad spend, kept $2M revenue with influencers
Results
$0.16
Cpc (influencer content)
99%
Positive neutral sentiment
2M
More impressions (influencer)
Heart & Soil grew to 380k with trust-based influencer strate
Results
380k+
Instagram followers
Daily Elements grew influencer reach 5x with creator partner
Results
5x
Influencer generated content
Gourmend Foods found 100+ advocates in migraine community
Results
100+
Influencers onboarded
