#paid
#paid is an opt-in creator marketplace where 150,000+ vetted US and Canadian creators pitch concepts to brands, with algorithmic matching hitting 92% first-round approval. Brand-lift studies and a 30,000-respondent normative database back campaigns for McDonald's, Sephora, Coca-Cola, Unilever, Toyota, Verizon, Visa, and Nestlé.
Customer stories
IKEA drove 381% ROI with creator-led product launch
Results
77%
Exceeded total reach
212%
Exceeded youtube reach
40%
Decrease in cost per store
How INFINITI's creator campaign lifted brand affinity 19pt
Results
140K+
Organic views instagram
96%
Positive campaign sentiment
Buffalo creator program drove 27pt brand affinity lift
Results
24%
Above paid lpv
58%
Below cpe benchmark
159%
Achieved projected engagement
OtterBox Symmetry grew engagement 115% with creator content
Results
115%
Tiktok attainment
47%
View rate above benchmark
112%
Instagram video attainment
York University boosted prospective interest to 216K
Results
7.2M
Impressions
216K
Post engagements
88%
Below cpe benchmark
General Mills Cheerios jumped to #1 healthy cereal
Results
30
Brand lift
15
Moms increase
72%
Positive consumer response
National Retail Chain boosted store visits 24%
Results
90%
Positive sentiment
Transit system reached 11M with creator campaign on commutin
Results
11M+
Impressions
21%
Key message pull
50%
Efficiency increase (meta)
Ricola Everyday Berry reaches 450K with wellness creators
Results
137K+
Link clicks
450K+
Organic content views
84%
Decrease in pinterest cpc
How Philips Hue reached 87% engagement with creator content
Results
9
Consumers likely
6.61%
Organic engagement rate
87%
Positive consumer response
3M Scotch grows Flex & Seal trials 74% via creators
Results
74%
Brand recall
96%
Positive organic sentiment
90%
Audience understanding of brand
Royale Velour drove 2000 coupon downloads with creators
Results
72%
Below organic cpe
2000
Net coupon downloads
330%
Above engagement total