Pony Malta kids insurance: 700 daily claims, 11% sales lift
About the campaign
- Brand
- Pony Malta
- Service
- —
- Platform
- —
- Campaign
- Sponsored Content
What Monks did
Created Energy Kids Insurance, a WhatsApp-based help center where parents could submit claims for household damage caused by children's play and receive compensation or sports scholarships. The campaign resulted in an 11% sales increase and over 10,000 claims, strengthening Pony Malta's emotional connection with families.
Reported outcomes
MetricResult
Claims per day+700
Sales increase11%
Calories burned+1.2M
Claims increase vs traditional insurers800%