Audible reached 250K views with NFL draft picks campaign
About the campaign
- Brand
- Audible
- Service
- Influencer Marketing
- Platform
- —
- Campaign
- Sponsored Content
What Influential did
Audible partnered with recent NFL draft picks to create social content around 'calling an audible' and pivoting for success, connecting this concept to how they use Audible. The campaign generated 250K organic views with 98% non-negative sentiment and exceeded benchmarks across multiple metrics.
Reported outcomes
MetricResult
Organic video views250K
Non negative sentiment98%
Engagement rate vs benchmark8%
View through rate vs benchmark69%