Influential
Influential is a full-service influencer marketing agency with a 3.5M-creator network, running campaigns for brands like McDonald's, Walmart and Google. Its McDonald's TikTok push drove 2.66 billion views.
Influential
Case studies
Results
150K
Site visits
$684K
Ticket sales
+25%
Ctr vs benchmark
Results
40K
Likes
15K+
Viewers
99%
Sentiment
Results
250K
Organic video views
98%
Non-negative sentiment
+8%
Engagement rate vs benchmark
Results
1.6M
Attributable visits
107%
Ad recall vs benchmark
90%
Non-negative sentiment
Results
52%
Lower cost per install
44%
Higher click-through rate
51%
Lower cost per registration
Results
145%
Ctr
6.9M
Duration
95%
Sentiment
Results
606K
Engagements
10.5M
Organic views
+20PP
Positive sentiment
Results
13.4M
Organic views
3.3x
Paid ctr vs benchmark
7.1x
Blended ver vs benchmark
Results
76%
Ad recall
24%
Brand opinion
14%
Future consideration