ESSENCE Festival drove $684K in ticket sales online
About the campaign
- Brand
- ESSENCE
- Service
- Influencer Marketing
- Platform
- Instagram, TikTok
- Campaign
- Sponsored Content
What Influential did
Influential worked with ESSENCE to activate influencers on Instagram and TikTok to build excitement and drive ticket sales for the Festival of Culture. The campaign resulted in nearly 150K site visits, record $684K in ticket sales, and achieved the highest grossing ticket sales in the event's history.
Reported outcomes
MetricResult
Ctr+25%
Site visits150K
Ticket sales$684K
Positive sentiment98%