TIAA retirement campaign hit 939% above benchmark
About the campaign
- Brand
- TIAA
- Service
- Influencer Marketing
- Platform
- Instagram, TikTok
- Campaign
- Sponsored Content
What Influential did
TIAA partnered with 50 women's college basketball players including the Cavinder twins to create awareness around retirement inequality. The campaign achieved exceptional engagement with Instagram Lives bringing over 15K viewers and in-feed posts performing 939% higher than benchmark engagement rates.
Reported outcomes
MetricResult
Likes40K
Viewers15K
Sentiment99%
Organic views vs benchmark91%
Engagement rate vs benchmark939%