Experian: Stars, Stories & Serious Conversions

Experian needed Gen Z and Millennial mobile users to download and register for its app, but personal finance tools rarely generate organic interest with younger audiences, and features like bill negotiation and subscription cancellation almost never surface in conversation. Influential started from the observation that this audience does care about money, citing that 65% describe themselves as money-driven, but tunes out finance advertising that reads as corporate rather than personal. The strategic bet was that money content works when it feels native, made by creators the audience already follows, rather than like an ad.

Working as Snapchat's official creator agency production partner through the Snap Star Collab Studio, Influential had verified Snap Stars fold Experian's features into everyday formats such as get-ready-with-me videos and savings tips. Each video closed with a direct call to action to download the app, connecting native content to a measurable install and registration path rather than leaving it at awareness.

The platform-endorsed creators suited a trust-sensitive finance product, and the campaign ran on Snapchat. Influential reports cost per install 52% more efficient and cost per registration 51% more efficient than Experian's traditional creative, with click-through 44% above Snapchat benchmarks, after which Experian moved to an always-on creator strategy. All figures are self-reported against unstated baselines, with no absolute installs, spend or launch date disclosed, and the page conflicts with itself on creator count.