Hands hold an open Saje roll-on bottle labeled "extra strength pain relieving remedy" and its cap over a green sofa
Submitted by Acceleration Partners, LLCAgency IPI Score 57/100

Saje Natural Wellness U.S. Influencer Program Expansion

Influencer Marketing

Acceleration Partners scaled a U.S. influencer program for Saje Natural Wellness on top of its Canadian one, and reports a 36 percent increase in affiliate clicks.

10MViews

Case in 60 seconds

Saje Natural Wellness had stronger brand awareness in Canada because of its roots and established stores there, while the U.S. remained largely untapped, so its in-house Canadian influencer program needed a U.S. counterpart built to scale.

The work turns on education rather than announcement, because Saje sells plant-based remedies for tension, allergies and sleep, and the page argues creators can explain those benefits and best practices to their own audiences in an engaging way.

Acceleration Partners built the U.S. program on performance data rather than on instinct, choosing creators from historical results by client and sector, testing them on top sellers and rebooking only those who delivered.

Creators chosen from the agency's performance database were tested on Saje's top-selling products, then rebooked for seasonal or niche products and the Mother's Day Kit, while being encouraged to share follow-up posts and run product Q&As.

Acceleration Partners reports 260 campaigns with 145 unique creators generating 10 million views, alongside a 36 percent increase in affiliate clicks and a 31 percent boost in affiliate revenue in the 12 months following the launch.

Strategy Breakdown

Consumers in the U.S., a market where Saje had weaker brand awareness than in Canada, reached through creators who could educate their own audiences on the products and how to use them.
Plant-based remedies for head and neck tension, seasonal allergies, joint pain and difficulty sleeping need explaining before they sell, so the page treats creators as educators on benefits and best practices rather than as reach.
Saje enters the U.S. as a brand that teaches rather than advertises, with creators sharing follow-up posts and running product Q&As so the conversation continues after the first post.
The agency reports that posts performed best Monday through Thursday during the day and that results dipped in July and October around Amazon Prime Day, so both posting times and budget were set by those patterns.

Creative & Execution System

Partners

  • Acceleration Partners, LLC

Results & Evidence

MetricValue
Views10M views
Influencer Campaigns260 campaigns
Unique Creators145 unique creators

Why Acceleration Partners, LLC's strategy worked

  1. 1

    Testing creators on a brand's top-selling products before rebooking them for seasonal or niche lines filters for performance first, because only partners who met the KPI goal were handed the narrower briefs.

  2. 2

    Influencer activity can lift an affiliate channel it does not sit inside, which is why the agency reports the expansion as a halo effect on affiliate clicks and revenue rather than as influencer sales alone.

  3. 3

    Timing data shapes spend as much as casting does, so posting Monday through Thursday during the day and scaling back budget in July and October, when Amazon Prime Day sales compete, concentrated resources where results held.

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