E.l.f. sold 50K units in 10 hours with Mikayla
- Brand worked with
- e.l.f. Cosmetics
- Platform(s) used
- TikTok
- Service provided
- Influencer Marketing
- Campaign
- Sponsored Content
What Viral Nation did
Viral Nation appointed Mikayla Nogueira as e.l.f.'s 'CEO for a Day' to restock the Marriage Material Lip Duo, featuring humorous content where she advocated for the product's return. The campaign sold out 50K units in 10 hours, achieved #1 ranking on TikTok Shop US, and generated $857K in earned media value with 18.9M views in 24 hours.
Reported outcomes
View the campaign$857K
Emv
50K
Units sold
18.9M
Views 24 hours
#1
Tiktok shop ranking
Figures are agency-reported. We spot-check against public filings and client statements where available.
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