Armani Beauty hit 129M impressions with 312 creators

CollectivelyNew York, NY, United StatesIPI Score 72/100
Brand worked with
Armani Beauty
Platform(s) used
Service provided
Influencer Marketing
Campaign
Product Gifting

What Collectively did

Armani Beauty enhanced its influencer ranking and cultural relevance through a two-track campaign activating 149 influencers for product showcases and gifting existing brand advocates. The Creator Relations track generated 913 posts from 163 unique influencers, earning 75M impressions with significant paid media amplification.

Reported outcomes

View the campaign
331.95%
View rate
47.6M
Paid views
4M
Engagements
129M
Impressions
924K
Paid engagements
312
Total influencers
913
Creator relations posts
75M
Creator relations impressions

Figures are agency-reported. We spot-check against public filings and client statements where available.

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