Weleda Booster Serum Drops Creator Launch
Influencer MarketingFor You Agency ran an inverted creator launch for Weleda's Booster Serum Drops in the Netherlands and Belgium, reporting over 5.7M+ impressions.
About the campaign
Weleda launched its Booster Serum Drops with For You Agency and a tiered creator roster, recording over 5.7 million impressions. Weleda is a natural skincare brand built on plants and science working together. The launch in the Netherlands and Belgium set out to bring that heritage to Gen Z, with a goal beyond product awareness.
The agency built the launch around one open line, "Drop everything if...", which creators finished in their own voice. Micro and nano creators started the campaign with videos filmed in their own bedrooms, bathrooms and living rooms. Some shared morning rituals, others showed pre-bed resets, and the product appeared inside those routines. Their strongest videos were boosted through Spark Ads to reach a broader audience. Mid-tier and macro creators then scaled the story to a wider, older Gen Z segment.
The agency reports over 5.7 million impressions across the launch. It also reports a 6.5 percent engagement rate. Of 955 total comments, 942 were positive.
Case in 60 seconds
Weleda launched the Booster Serum Drops in the Netherlands and Belgium to Gen Z, which discovers skincare through creators and buys through social, so a heritage of plants and science had to reach people who follow routines on TikTok.
Gen Z follows people before brands and trusts creators who show real routines in real spaces, because a product seen inside a daily ritual carries more credibility than one placed in a polished, scripted setting.
Built around the open line "Drop everything if...", the launch let each creator finish the sentence in their own voice, so the serum became something used in the moments when life pauses.
Micro and nano creators opened the launch with morning rituals and pre-bed resets filmed in their own bedrooms, bathrooms and living rooms, and the strongest videos were boosted through Spark Ads before mid-tier and macro creators scaled the story to an older Gen Z segment.
For You Agency reports over 5.7 million impressions and a 6.5 percent engagement rate, with 942 positive comments out of 955 total, and credits Spark Ads with scaling the strongest creator stories.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- For You Agency
Results & Evidence
| Metric | Value |
|---|---|
| Impressions | 5.7M+ |
| Engagement Rate | 6.5 percent |
| Positive Comments | 942 positive comments |
Why For You Agency's strategy worked
- 1
Opening a launch with micro and nano creators and bringing in mid-tier and macro creators afterwards lets the larger accounts build on credibility already earned, which protects trust while the audience widens.
- 2
Paid boosting of creator videos that already performed keeps the native feel of the content, because the ad is a post the audience has seen working rather than a brand asset made for paid placement.
- 3
An unfinished prompt line gives every creator the same brief and a different answer, so the brand repeats one message while each video still is a personal story from the creator's own home.
Results
1.25M+
Combined views
493K
Top post views
1.2M+
Instagram views
Results
3.6M
Reach
4.3M
Impressions
453
Media posted
