Submitted by Jungle Creations

Superdrug Studio London TikTok Creator Programme

Influencer Marketing

Jungle Creations ran an influencer-led TikTok programme for Superdrug's Studio London with six creators and 20 videos, and the agency reports a 12K follower increase.

1M+Reach
5MImpressions
12KFollower Increase

Case in 60 seconds

Superdrug wanted to grow Studio London's TikTok presence among a younger audience, and the brief tied that growth to challenging beauty stereotypes, so the content had to feel authentic, relatable and affordable while still driving engagement and new followers.

The work turns on relatability rather than polish as the route to a younger audience, because the brief paired challenging beauty stereotypes with real-life scenarios, which creators on TikTok can show in their own voice more credibly than a brand account can.

Jungle Creations built a social-first, influencer-led strategy that combined influencer storytelling with high-quality production, so creator voice carried the stereotype-challenging message while production held the content to a standard fit for Studio London's visibility in the beauty space.

Jungle Creations worked with six creators to produce 20 TikTok videos of relatable, trend-led content tailored to the platform's audience, with Jungle Influencer, Jungle Media and Jungle Performance listed as the services behind the six-week programme.

Jungle Creations reports 1M+ reach and 5M impressions for the programme, alongside a 12K follower increase over six weeks that the page marks as over delivery against a follower target it does not state.

Strategy Breakdown

A younger audience on TikTok, reached through content the brief framed as authentic, relatable and affordable.
The brief positions Studio London against beauty stereotypes, so the content had to show real-life scenarios rather than idealised ones for that stance to hold with a younger audience.
Jungle Creations set out to boost Studio London's visibility in the beauty space, so the agency paired trend-led creator content with high-quality production because relatability alone would not lift the brand's standing in a crowded category.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Jungle Creations

Results & Evidence

MetricValue
Reach1M+ reach
Impressions5M impressions
Follower Increase12K follower increase

Why Jungle Creations' strategy worked

  1. 1

    A growth brief for a brand's own TikTok presence can be served by spreading output across several creators, because six creators producing 20 videos gives the brand a steady run of varied, trend-led content rather than a single hero post.

  2. 2

    Pairing creator storytelling with agency production lets a brand keep the creator's voice while holding a consistent standard, which matters when a brief asks for content that is both relatable and strong enough to lift the brand's visibility in its category.

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