Rose Inc Microencapsulated Collection Livestream Shopping Launch
Influencer MarketingMG Empower built and ran a livestream shopping launch for Rose Inc's Microencapsulated Collection, and livestream sales made up +90.8% of the brand's eCommerce sales that day.
About the campaign
Rose Inc launched its Microencapsulated Collection with a live shopping event built by MG Empower, and livestream sales made up 90.8% of its eCommerce sales on the day. Rose Inc wanted an experience that would educate, inspire and convert customers through influencer-led social storytelling. It was the brand's first livestream activation, so its team needed guidance at every stage.
The agency assembled models, beauty influencers and skincare experts with authority in clean beauty and comfort on live camera. These creators featured in the livestream, promoted it on their own platforms and produced UGC that fed a paid media strategy. Production took place in New York, where livestream specialists, videographers and producers worked with the creators and the Rose Inc team. The agency also built a backend into the Rose Inc website to host the stream, capture data and run a moderated live chat.
The agency reports that livestream sales accounted for 90.8% of Rose Inc's eCommerce sales on the day. Those sales landed 24% above the sales benchmark. Sentiment analysis found excitement over exclusive offers and curiosity about product benefits, and interest kept growing after the event.
Case in 60 seconds
Rose Inc had never run a livestream before, so launching the Microencapsulated Collection through live shopping meant guiding its team through strategy, production, amplification and data capture while finding creators able to sell in real time.
Shoppers buying skincare on a live stream need someone credible explaining what the product does as they watch, because a live format leaves no room for a presenter who lacks authority or ease on camera.
An influencer-led live shopping event hosted on the brand's own website would educate, inspire and convert in one sitting, with paid media built from creator content driving traffic to the stream.
Models, beauty influencers and skincare experts promoted the event on their own platforms with storytime-style UGC that MG Media amplified, then featured in a livestream produced in New York and hosted on the Rose Inc website with a managed live chat.
MG Empower reports that livestream sales accounted for 90.8% of Rose Inc's eCommerce sales on the day and finished 24% above sales benchmark, while sentiment work recorded excitement over exclusive offers and continued interest after the event.
Strategy Breakdown
Creative & Execution System
Partners
- MG Empower
Participation mechanic
- Viewers joined the livestream on the Rose Inc website, asked questions and reacted through a live chat managed by the agency, and could buy the Microencapsulated Collection during the stream.
Results & Evidence
| Metric | Value |
|---|---|
| Share of eCommerce Sales | +90.8% |
| Sales vs Benchmark | 24% above sales benchmark |
Why MG Empower's strategy worked
- 1
Creator UGC made to promote a livestream can double as paid media assets, so the same content that builds anticipation among followers also carries the traffic push towards the event.
- 2
Hosting a live shopping event on the brand's own website keeps the purchase and the data capture in one place, which lets the day's eCommerce share be attributed to the stream.
- 3
Casting for a live format weighs comfort on camera alongside category authority, because a real-time sale depends on a host who can explain product benefits without a second take.
Results
1.25M+
Combined views
493K
Top post views
1.2M+
Instagram views
Results
3.6M
Reach
4.3M
Impressions
453
Media posted
