Submitted by Tanke - Creative Influencer MarketingAgency IPI Score 16/100

OPI Nail Polish Influencer and Ambassador Program

Influencer Marketing

Tanke ran ambassador programs, events, micro influence amplification and content shoots for OPI over several years, and reports 2.1M followers reach across the influence work.

2.1MFollowers Reach
53.2KFans Acquisition

Case in 60 seconds

OPI set out to reinforce its positioning as the number one professional nail polish brand in the world while creating interest in its collections, so visibility depended on steady content production rather than a single moment.

The work turns on continuity rather than a single launch, because a professional brand defending its standing needs a constant supply of content, and the page frames the relationship as several years of work across several disciplines.

Tanke treated influence as a content supply for OPI rather than a standalone campaign, so ambassador programs, events and influencer shoots each fed the Instagram and Facebook accounts the agency also managed for the brand.

Agence Tanke ran ambassador programs, events, micro influence amplification and content production through several influencers and product shootings for OPI, and reports 112 influencers and more than 220 content pieces across the work.

Tanke reports 2,1M followers reach and 53,2K fans acquisition for OPI, figures it sets beside a roster of 112 influencers and more than 220 content pieces produced across the campaigns.

Strategy Breakdown

The page casts OPI as the number one professional nail polish brand in the world, so the influence work was built to reinforce an existing position rather than to introduce the brand to new buyers.

Creative & Execution System

Assets & channels

  • Instagram
  • Facebook

Partners

  • Tanke - Creative Influencer Marketing

Results & Evidence

MetricValue
Followers Reach2.1M
Fans Acquisition+ 53.2K fans
Influencers112 influencers
Content Pieces> 220 content pieces

Why Tanke's strategy worked

  1. 1

    A brand defending category leadership gains more from a standing content programme than from one launch, because ambassadors, events and shoots keep producing material that the owned channels can publish.

  2. 2

    Placing community management and influence with one agency lets creator content flow into the brand's own Instagram and Facebook accounts, so each campaign also stocks the owned feed rather than ending at the creator post.

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