Gap is Back: A Global Community
- Brand worked with
- Gap
- Platform(s) used
- TikTok, Instagram, YouTube
- Service provided
- Influencer Marketing
- Campaign
- Sponsored Content
What Buttermilk did
Gap sustained their cultural relevance through an always-on ecosystem of 2K+ creators across multiple platforms and touchpoints. The campaign achieved 198% increase in brand mentions year-over-year and #1 ranking on BoF Pulse Index.
Reported outcomes
View the campaign12
Total markets
6%
Increase in sales yoy
198%
Brand mentions increase
Figures are agency-reported. We spot-check against public filings and client statements where available.
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