SAMY

Founded and headquartered in Madrid, Spain, SAMY is a full-service influencer and social media marketing agency with a team of around 484 employees operating across more than 55 markets. Core work spans influencer sourcing and campaign management, UGC production, paid social amplification, TikTok ad content, and event-driven promotion, with a particular concentration in beauty, food and beverage, fashion, and automotive. Clients include L'Oréal Paris, Crocs, Durex, Kia Europe, The North Face, Krispy Kreme, and McLaren Automotive, among others. Campaign results on record include L'Oréal Paris Revitalift Laser reaching the number one best-selling position in its TikTok Shop category in 2025 after selling out within weeks of launch, and a Fazer chocolate campaign that returned 657% on marketing investment alongside a 291% increase in Instagram engagement. A rebrand campaign for Old Jamaica achieved 94% reach against a 50% target, generating 80 million-plus PR impressions and an 18% sales lift.