The Goat Agency

Founded in 2015 and headquartered in New York, The Goat Agency runs influencer marketing and paid social campaigns for consumer brands across beauty, food and beverage, automotive, gaming, and entertainment. The agency handles everything from creator sourcing and content production to paid media amplification and experiential activations, often using influencer content as raw material for retargeted paid campaigns. Clients include L'Oréal, Heineken, Calvin Klein, NIVEA, Unilever, Ford, Dell, and Activision Blizzard, among others. A CarGurus campaign using 17 creators with a combined following of 32.4 million delivered 142% over-delivery on impressions and generated 53,000 leads; a TikTok campaign for Odeon grew the cinema chain's account from 4,000 to 100,000 followers two quarters ahead of schedule with a 14.70 ROAS. The agency took Gold at the 2025 Shorty Awards for Brand Awareness Campaign and Silver at the 2024 Global Influencer Marketing Awards for Best Influencer-Led Commerce Strategy.