Wonderful Indonesia reached 5.8M with UK food influencers

Disrupt MarketingLondon, United KingdomIPI Score 51/100
Brand worked with
Wonderful Indonesia
Platform(s) used
—
Service provided
Influencer Marketing
Campaign
Event Coverage

What Disrupt Marketing did

Disrupt activated 11 UK food and travel influencers for a two-phase campaign promoting Indonesian culinary culture through an exclusive event at Tabo restaurant. The campaign generated 5.8M total impressions (128% above the 4.5M target) with outstanding 78.43% organic impression rate and strong 2% engagement, demonstrating influencer marketing's power in destination marketing.

Reported outcomes

View the campaign
19.3k
Engagements
5.8M
Impressions
2%
Engagement rate
78.4%
Impression rate

Figures are agency-reported. We spot-check against public filings and client statements where available.

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