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Submitted by We Are SNSAgency IPI Score 22/100

WeShop App Influencer Recruitment Drive

Influencer Marketing

We Are SNS ran an influencer recruitment campaign for WeShop's app, approaching approximately 7,000 influencers and reporting that over 1,000 completed the app sign-up process.

1,000App Sign-Ups

Case in 60 seconds

WeShop, described as a fast-growing e-commerce platform, needed more app registrations and user engagement over a three-month period, which meant finding influencers who could resonate with the brand authentically and motivate their own followers to register on the WeShop app.

The page treats influencers as users to recruit rather than media to buy, because an influencer who registers on the WeShop app counts as a sign-up and also opens a route to their own followers.

We Are SNS built the campaign as a recruitment drive, screening its influencer database for demographic, interest and engagement fit with WeShop's target audience and then asking the matched influencers to register on the app.

We Are SNS ran multi-channel outreach across its own network and its sister platform TBP, alongside direct emails and existing influencer relationships, approaching approximately 7,000 influencers with tailored messaging on the benefits of registering on WeShop.

We Are SNS reports that over 1,000 influencers completed the app sign-up process, and that those influencers held a combined following of 40 million across social media platforms, which is potential reach rather than measured reach.

Strategy Breakdown

Influencers whose demographics, interests and engagement metrics aligned with WeShop's target audience, and through them those influencers' followers, whom the brief aimed to motivate to register on the WeShop app.
WeShop is positioned as a platform influencers join rather than a sponsor they promote, since the brief asks influencers to register on the app and motivate their followers to register as well.
The page holds that influencers who resonate with a brand authentically can motivate their followers to register, so selection rested on demographic, interest and engagement alignment with WeShop's target audience.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • We Are SNS

Participation mechanic

  • Influencers took part by completing the WeShop app sign-up process after receiving tailored outreach, and the brief set out for them to motivate their followers to register in turn.

Results & Evidence

MetricValue
Influencer App Sign-UpsOver 1,000 influencers
Combined Following40M
Influencers ContactedApproximately 7,000 influencers
Influencer Database50K influencers

Why We Are SNS' strategy worked

  1. 1

    Recruiting influencers as registered users turns the roster itself into a conversion count, so a registration brief can report sign-ups straight from outreach rather than waiting on what followers later do.

  2. 2

    Screening a database for demographic, interest and engagement fit before outreach lets tailored messaging do the persuading, because each approach is written for an influencer already matched to the target audience.

  3. 3

    Outreach run through several routes at once, an owned network, a sister platform, direct email and existing relationships, widens the pool approached while each message can still be tailored to its recipient.

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