Qoo10 Sales Event Influencer Campaign
Influencer MarketingKobe matched influencers to themes set by Qoo10 to promote its new delivery service and a time-sensitive sales event, and the agency reports 867K outreach from the campaign.
Case in 60 seconds
Qoo10, which the page describes as a widely known e-commerce platform, wanted more engagement with its target audience, because it had a new delivery service and a time-sensitive sales event to promote.
The campaign turns on profile fit rather than volume, because the client credits Kobe with matching influencer profiles to the themes Qoo10 supplied, and that fit carried a time-bound sales message to an audience curious to learn more.
Kobe built the work around influencers chosen to match the themes Qoo10 provided, so the new delivery service and the sales event reached the target audience through the influencers' own postings.
Influencers selected by Kobe against themes provided by Qoo10 took up the campaign and posted about the sales event, and the page reports that their audiences turned to those postings to learn more about it.
Kobe reports 867,018 outreach and 14,987 engagements, and Serene Deng, Public Relations Executive, says in the client comment that Kobe delivered more than 200% in terms of outreach against the KPIs promised.
Strategy Breakdown
Creative & Execution System
Partners
- Kobe
Results & Evidence
| Metric | Value |
|---|---|
| Outreach | 867K outreach |
| Engagements | 15K engagements |
| Outreach vs KPI | more than 200% |
Why Kobe's strategy worked
- 1
Briefing an agency with themes rather than a list of preferred influencers lets it match profiles to the message, which the client here names as the difference from its normal process of choosing influencers.
- 2
A time-sensitive sales event gives an audience a reason to engage with influencer postings, because curiosity about an offer with a deadline turns viewing into interaction with the brand.
