Italic Carlos Roberto Seasonal Creator Partnership
Influencer Marketing22 IMPACT managed a long-term creator partnership between Italic and Carlos Roberto across brand and seasonal content, reporting 500K+ direct-to-consumer impressions in the US market.
Case in 60 seconds
Italic, a direct-to-consumer ecommerce brand in the luxury essentials space, required content across general brand storytelling and seasonal moments, which meant one partnership had to carry everyday briefs as well as Valentine's Day and Christmas campaigns.
A single long-term creator relationship carries credibility that separate bookings do not, because Carlos Roberto says Italic's focus on quality and timeless design aligned with his content, which let the products sit inside his storytelling rather than interrupt it.
22 IMPACT built the work as a managed long-term partnership between Italic and Carlos Roberto rather than a series of separate placements, with the agency holding briefs, delivery, financials, logistics and communications so the creator could concentrate on content.
Carlos Roberto produced general brand content and seasonal campaigns for Valentine's Day and Christmas, integrating Italic's premium products into his storytelling, while 22 IMPACT handled casting, contracts, usage and exclusivity rights, production logistics and multi-platform distribution, and Italic featured the content on its website and social media.
22 IMPACT reports 500K+ direct-to-consumer impressions across talent editorial content and Italic's owned social and email channels in the US market, and describes strong sales and featured placements on Italic's website without publishing a sales figure.
Strategy Breakdown
Creative & Execution System
Partners
- 22 IMPACT
Creator role
- Carlos Roberto
Results & Evidence
| Metric | Value |
|---|---|
| DTC Impressions | 500K+ impressions |
Why 22 IMPACT's strategy worked
- 1
Securing usage and exclusivity rights inside a creator contract lets a brand republish talent editorial on its own website, social and email channels, so the content earns impressions beyond the creator's own audience.
- 2
Running seasonal briefs such as Valentine's Day and Christmas through the same creator as general brand content keeps the voice consistent across sales peaks, because the audience meets one familiar storyteller rather than a new face each season.
- 3
Moving financials, logistics and communications to the agency frees the creator to concentrate on making content, which Carlos Roberto credits for work that resonated with his audience rather than feeling transactional.