Submitted by EclipzAgency IPI Score 1/100

Vuori - Viral UGC. Real Sales.

Eclipz built a TikTok-first UGC campaign for the athleisure brand Vuori, activating 31 creators across 52 videos and reporting $86K in sales generated.

3.2XROAS
1.8MTikTok views
52UGC videos created
5.3%average engagement rate
31creators activated

Case in 60 seconds

Vuori held strong recognition in premium athleisure, but the page states TikTok demanded a different content approach than traditional influencer marketing, because the brand needed videos that read as real recommendations rather than advertising.

The campaign appears to turn on the observation that TikTok buyers judge activewear by how it behaves in ordinary routines, so product-in-use footage from morning workouts, travel days and coffee runs carries more purchase intent than polished brand demonstration.

Eclipz built a TikTok-first UGC engine designed to turn everyday product moments into measurable sales, positioning Vuori inside relatable lifestyle use rather than direct selling while still guiding viewers toward purchase.

Eclipz mapped TikTok creators across fitness, wellness, lifestyle, travel and elevated casual fashion, briefed them on angles covering movement, comfort, styling and everyday wear while leaving creative freedom, and they produced routines, outfit transitions and product reviews carrying trackable links and codes.

Eclipz reports 1.8M TikTok Views at +52%, 96K Total Engagements at +185%, 14,800 Product Clicks at +210%, a 5.3% Avg Engagement Rate, $86K Sales Generated and 3.2X ROAS across 52 UGC Videos Created by 31 Creators Activated.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

TikTok audiences in the fitness, wellness, travel, lifestyle and elevated casual fashion categories, described as buyers discovering the brand through the platform.
TikTok rewards content that reads as personal recommendation, which sits against a premium apparel brand's habit of polished presentation, so Eclipz had to keep the work authentic and premium at once.
The page states Vuori faced limited fresh UGC, high creative fatigue from repetitive content, and a sales attribution gap that left the brand without clear insight into what drove TikTok sales.
Vuori appears as the product inside somebody else's routine rather than the subject of the video, with the brand carried through callouts on comfort, fit, versatility and everyday wearability.
Based on the available evidence, the campaign reads as built on the assumption that viewers who watch a product used across workouts, errands and travel days understand where it fits in their own week and click from that understanding.

Creative & Execution System

Assets & channels

  • TikTok
  • UGC
  • outfit transitions
  • product reviews
  • routines
  • short-form video

Partners

  • Eclipz (lead_agency)

Creator role

  • 31 Creators Activated
  • TikTok creators in lifestyle, fitness, wellness, and travel

Results & Evidence

MetricValueResult type
ROAS3.2X ROAS Strongroi
TikTok views1.8M TikTok Views +52%performance
UGC videos created52 UGC Videos Created Deliveredcontent_pieces
average engagement rate5.3% Avg Engagement Rate Strongengagement_rate
creators activated31 Creators Activated Completedcreators_count
product clicks14,800 Product Clicks +210%performance
sales generated$86K Sales Generated Deliveredrevenue
total engagements96K Total Engagements +185%performance

Why Eclipz's strategy worked

  1. 1

    Where a category sells on fit and comfort, creator footage of the product in ordinary movement does the explaining that studio production cannot, because viewers read wearability from use rather than from claim.

  2. 2

    Briefing creators on a fixed angle while leaving execution open appears to be the mechanism that kept 52 videos varied enough to test hooks and formats without the set reading as overproduced.

  3. 3

    Trackable links and codes are what let a discovery-led format be judged on lower-funnel behaviour, which is how Eclipz connects 14,800 Product Clicks and $86K Sales Generated back to individual creator content.

  4. 4

    Spreading creators across fitness, wellness, lifestyle, travel and casual fashion places one product inside several everyday contexts, which widens the number of audience conversations a single apparel line can enter.

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