Submitted by NeoReachAgency IPI Score 63/100

Making USIMS the Household eSIM Name

Influencer Marketing

NeoReach deployed 48 native-language travel creators across 16 markets to drive global app downloads, new customer acquisition and 20M views for eSIM provider USIMS.

20MViews
371K+Downloads
19.5K+New customers
31.88%Average app store conversion rate

About the campaign

USIMS, a Mississippi-based eSIM provider, needed to build presence in more than 16 international markets at once, in a category NeoReach describes as saturated and dominated by large carriers such as Verizon and T-Mobile. The agency's strategy rested on two linked observations: eSIMs matter most to people crossing borders, making travel creators a pre-qualified audience channel, and content produced in an audience's native language removes the friction of marketing that feels translated rather than local.

In 2024 NeoReach launched an always-on, multi-market programme activating 48 macro travel creators across 16 languages and regions, each handling localisation through their own production, generating 58 pieces of localised content, with one creator sent to the 2024 Paris Olympics opening ceremony to promote the product in a high-profile travel moment. Because travel is a year-round purchase occasion, the programme ran continuously rather than in bursts, and creator-driven traffic was paired with App Store Optimisation alongside paid media, social media management and SEO, so that awareness arriving at the store met an optimised listing.

NeoReach reports more than 371K app downloads, over 19.5K new customers and a 31.88% average App Store conversion rate, all agency self-reported figures without independent verification.

Case in 60 seconds

USIMS, an eSIM provider based in Mississippi, needed to build a meaningful presence in more than 16 international markets simultaneously, competing against large carriers such as Verizon and T-Mobile in a category described by NeoReach as highly competitive and saturated.

eSIM products are most relevant to people crossing borders, making travel creators a pre-qualified audience channel, and content produced in an audience's native language removes the friction of material that feels translated rather than local.

Build an always-on, multi-market influencer program anchored to 48 macro travel creators working in their native languages, paired with App Store Optimisation to convert the resulting store traffic.

NeoReach activated 48 macro travel creators across 16 languages and regions, producing localised content alongside paid media management, social media management, SEO, and ASO. One creator was sent to the 2024 Paris Olympics opening ceremony to promote the product in a high-profile travel context.

NeoReach reports the program delivered 371K+ app downloads, 19.5K+ new customers, and a 31.88% average App Store conversion rate. All figures are agency self-reported and have not been independently verified.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

International travellers across 16 languages and regions, reached through macro travel creators who already held audiences primed to consider cross-border connectivity products. No platform-level audience data is disclosed in the source materials.
A US-headquartered eSIM brand seeking international credibility faces the risk of producing content that reads as imported rather than native. Audiences in any given market are more responsive to content created by voices they already follow in their own language than to translated marketing material.
The eSIM category is described by NeoReach as highly competitive and saturated, with large carriers holding significant market share. A smaller challenger brand needed a way to reach international audiences cost-effectively without a large-scale media budget.
USIMS positioned itself as an affordable, widely compatible eSIM option for international travellers, with the brand integrated into creator content in a travel context rather than through traditional advertising formats.
The always-on program structure reflects the continuous purchase occasion of the product: people travel throughout the year, so sustained creator presence is more appropriate than a campaign burst. Pairing creator-driven traffic with ASO means that potential customers arriving at the App Store encounter an optimised listing, addressing the gap between awareness and completed install.

Creative & Execution System

Assets & channels

  • Localised creator content across 16 languages and regions (specific platforms not disclosed in source materials)
  • Paid media placements (platforms not specified)
  • App Store listings optimised via ASO
  • SEO content (specifics not disclosed)
  • Social media channel management (platforms not specified)

Partners

  • NeoReach (lead agency — influencer marketing, paid media, social media management, SEO, ASO)

Participation mechanic

  • Macro travel creators produced native-language content promoting USIMS to their existing audiences
  • One creator attended the 2024 Paris Olympics opening ceremony to create contextually relevant product content
  • Always-on format sustained creator output continuously rather than concentrating it in a single burst

Creator role

  • 48 macro travel creators serving as primary awareness and conversion drivers
  • Creators worked in their native languages, handling localisation through their own production rather than post-production translation
  • Creator content served as the top-of-funnel entry point directing audiences to the App Store

Results & Evidence

MetricValueResult typeConfidence
App downloads371K+AcquisitionAgency reported
New customers19.5K+AcquisitionAgency reported
Average App Store conversion rate31.88%ConversionAgency reported
Views20MReachAgency reported

Why NeoReach's strategy worked

  1. 1

    Native-language creator selection can substitute for costly centralised localisation workflows when the creator pool is large enough to cover target markets, as each creator handles their own language and cultural framing rather than working from translated briefs.

  2. 2

    Pairing influencer-driven traffic with App Store Optimisation creates a more complete funnel: awareness generated by creators is more likely to convert when the store listing is optimised to meet arriving audiences, which the reported 31.88% conversion rate suggests was effective in this case.

  3. 3

    The travel creator vertical provides a pre-qualified audience for an eSIM product, reducing the persuasion gap between content and conversion, since audiences already anticipate international travel needs.

  4. 4

    An always-on program structure suits a product with continuous purchase occasions, such as international travel, more than a time-limited campaign burst; sustained creator presence keeps the brand visible across the full travel planning cycle.

  5. 5

    Tying a single creator activation to a high-profile global event, in this case the 2024 Paris Olympics, can produce contextually credible content without requiring full event sponsorship.

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