Three black zippered toiletry pouches with orange pulls, dotted with water, on white marble, two holding grooming items
Submitted by Stride Social LTD

Unlocking the US Market with Tooletries' Influencer Campaign

Stride Social ran an influencer campaign for Tooletries across Instagram, TikTok and YouTube to build United States brand awareness, reporting over 1.8 million views in one week.

165Klikes
29Kshares
1.8Mtotal shares

Case in 60 seconds

Tooletries, a home and toiletries company based in Australia, needed brand awareness for its products inside a competitive United States market where it was working from outside its home base.

The campaign appears to turn on audience location as much as audience size, because a brand entering the United States from Australia gains nothing from reach that sits in the wrong market.

Selection carried the campaign: creators were chosen for the fit between their audiences, their locations and Tooletries' objectives, then briefed on the talking points while keeping control of the form each post took.

Stride Social selected creators whose audiences and locations matched Tooletries' objectives, then issued a detailed brief covering the key talking points while leaving each creator free to post in their own style. The resulting content ran across Instagram, TikTok and YouTube so that the posts reached as many people as possible.

Stride Social reports over 1.8 million views, 165,000+ likes and 29,000+ shares for Tooletries within just one week, which the agency reads as increased brand visibility in the United States market.

Strategy Breakdown

Consumers in the US market for Tooletries' practical home and toiletries products, reached through creators whose audiences and locations sat in that market.
Home and toiletries products are functional purchases, and the page presents Tooletries in terms of practical use, so demonstration by a creator whose audience already trusts them appears to do work that a brand claim in an unfamiliar market cannot.
Tooletries appears as the product being shown rather than as the author of the content, since creators kept their own posting style while covering the brand's talking points.
Shares being reported alongside views and likes suggests the work was built to be passed on rather than only watched, which is how an unfamiliar brand reaches audiences beyond the creators it engaged.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok
  • YouTube
  • posts

Partners

  • Stride Social LTD

Creator role

  • influencers

Results & Evidence

MetricValue
Likes16.5万的点赞
Shares2.9万的分享
Total SharesThe campaign achieved remarkable success, generating over 1.8 million views, 165,000+ likes, and 29,000+ shares for Tooletries within just one week.
Views仅仅过了一周就获得了180万的播放量

Why Stride Social LTD's strategy worked

  1. 1

    Casting for audience location rather than audience scale is what a market entry depends on, because views recorded outside the target country do not move awareness inside it.

  2. 2

    A detailed brief on talking points paired with creative freedom over form suggests message control and native-feeling content can be held together rather than traded against each other.

  3. 3

    Running one brief across Instagram, TikTok and YouTube spreads a single set of talking points over three different viewing habits, which widens reach without commissioning three separate ideas.

  4. 4

    Reporting views, likes and shares over a single week measures early distribution rather than sustained awareness, so a one-week window shows launch pace while leaving the durability of the lift unmeasured.

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