Submitted by Marzone Agency

Truecaller Ramadan Campaign

Marzone Agency ran a 13-influencer Ramadan campaign for Truecaller across Instagram, TikTok, YouTube and Facebook, reporting 9.2M+ total views from 22+ content pieces.

+796%Instagram follower growth
22+content pieces delivered
88K+engagements
621+link clicks
4.3M+organic views

Case in 60 seconds

Truecaller needed awareness for its Family Protection feature and a position as an essential everyday safety and communication app, which was hard because Ramadan is a content-saturated season where reaching audiences meaningfully and without intrusion is contested.

The campaign appears to turn on Ramadan being a period when family safety and staying in contact are already live concerns, so a protection feature could enter through creators' own storytelling rather than as advertising interrupting the season.

A 360 degree influencer programme built on authentic storytelling and a Ramadan-first content approach, casting across tech, lifestyle, family and entertainment niches so the feature arrived inside creator narratives rather than as a single brand message.

Thirteen influencers delivered 22+ content pieces tailored to each creator's audience and style across Instagram, TikTok, YouTube and Facebook, with posting staggered through Ramadan to avoid clustering and cross-posting used to extend reach beyond each primary platform.

Marzone reports 9.2M+ total views, of which 4.3M+ organic views, alongside 88K+ engagements, 621+ link clicks and +796% Instagram follower growth, and states the campaign outperformed across every KPI.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Audiences reached during Ramadan across tech, lifestyle, family and entertainment influencer niches, addressed around family protection, everyday safety and communication.
Ramadan concentrates attention and content at the same time, so the page frames the season as both the reason to show up and the reason showing up is hard, since audiences meet more brand messaging than they can absorb.
A caller identification app has to argue for a protection feature that people do not think about until it is needed, which the page addresses by positioning Truecaller as an essential everyday app rather than a utility opened occasionally.
Truecaller is positioned as an everyday app for safety and communication, with the Family Protection feature as the specific proof, rather than as a sponsor of seasonal content.
Based on the available evidence, the staggered posting and cross-platform repurposing suggest the campaign assumed audiences encounter the same message repeatedly across surfaces during Ramadan, so spacing and rotation protect against fatigue rather than adding new spend.

Creative & Execution System

Assets & channels

  • Facebook
  • Instagram
  • TikTok
  • YouTube

Partners

  • Marzone Agency (lead_agency)

Creator role

  • 13 carefully selected influencers across tech, lifestyle, family, and entertainment niches

Results & Evidence

MetricValueResult type
Instagram follower growth+796%performance
content pieces deliveredDelivered 22+ content pieces tailored to each creator's audience and style across platforms.content_pieces
engagements88K+engagements
link clicks621+traffic
organic views4.3M+video_views
total views9.2M+video_views

Why Marzone Agency's strategy worked

  1. 1

    Staggering posts across a saturated season rather than launching them together is presented as the mechanism behind sustained visibility, because spread delivery keeps a campaign in circulation over weeks instead of concentrating it into one algorithmic moment.

  2. 2

    Repurposing the same creator material onto secondary platforms extends reach without commissioning more content, which reads as a way to raise total views while keeping any single feed from carrying repetition.

  3. 3

    Casting across tech, lifestyle, family and entertainment rather than a single niche suggests the feature was treated as a household concern with several entry points, so no one creator category had to carry the whole message.

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