The North Face Climb Festival drove 10M+ views

SAMYMadrid, SpainIPI Score 55/100
Brand worked with
The North Face
Platform(s) used
Instagram
Service provided
—
Campaign
Event Coverage

What SAMY did

The North Face launched Climb Festival in London with athlete-led social content, real-time event coverage including drone footage and live reels, achieving 12% Instagram engagement and 10M+ views on their hero reel. The campaign used teaser content and athlete posts to build buzz and drive attendance for the event.

Reported outcomes

View the campaign
300%+
Tiktok views
10M+
Views on hero reel
12%
Instagram engagement

Figures are agency-reported. We spot-check against public filings and client statements where available.

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