PUBG Mobile brand collaboration promo

Tencent's PUBG Mobile is described as a mobile battle royale game in Zorka.Agency's campaign account. The stated objective was brand awareness around collaborations with Tesla, LFC, Baby Shark, Bugatti and Aston Martin. The content focus combined game-mode highlights with collaboration cross-promotion. The source does not explain a broader audience insight or describe the individual collaborations in detail, so the available story centres on this promotional brief.

The agency lists YouTube, TikTok, X, Meta and live streams as the distribution channels, with integrations, live streams, shorts and social posts as formats. Its geographic labels are Tier 1, Europe, Asia and MENA; individual countries are not given. The page does not provide the campaign sequence, creator identities, creative examples or delivery roles of the named collaboration brands. It also does not specify how the different formats were assigned to each collaboration.

Zorka.Agency reports 31M views and a 9% engagement rate, alongside a qualitative description of positive feedback. The page does not split these outcomes by platform, market or collaboration, or explain whether they cover a combined programme of promotions. No causal assessment of the formats is supplied. The source supports the headline audience metrics as agency claims, but provides no reporting window, engagement-rate methodology or independent verification.