Sports Direct created 75 World Cup images, 40% reach boost

Pitch Marketing GroupLondon, United KingdomIPI Score 41/100
Brand worked with
Sports Direct
Platform(s) used
Service provided
PR & Communications
Campaign
Product Gifting

What Pitch Marketing Group did

Created a diverse bank of 75 images from the Women's World Cup 2023 to show an accurate depiction of football. Gifted influencers WC23 packs in exchange for social support and contracted influencers to promote the imagery on social while providing their own take on an 'equal view' of football.

Reported outcomes

View the campaign

No metrics published for this case study.

Figures are agency-reported. We spot-check against public filings and client statements where available.

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