Shelter Creator Brand Awareness Campaign
Influencer MarketingInfluencer ran a creator campaign for Shelter to generate brand awareness, and the agency reports 38.5K reach from 2 creators with a combined 329K audience.
Case in 60 seconds
Influencer states that the campaign aim was to generate brand awareness for Shelter, and the page names that objective without describing the market condition or competitive pressure that made awareness hard to build.
The page frames the work around awareness rather than conversion, so the reading is that Shelter needed to be seen by new audiences through creators before any further action could be asked of them.
The organizing idea, as the page presents it, was to drive awareness for Shelter through a small creator roster rather than a broad paid buy, under the agency heading of driving action.
Influencer ran the Shelter campaign through 2 creators with a combined audience of 329k, while the page does not name the creators, the platforms they posted on or the formats they used.
Influencer reports 38.5k reach for the Shelter campaign, against a combined creator audience of 329k, and the page carries no engagement, traffic or sales figure beside that reach number.
Creative & Execution System
Partners
- Influencer
Results & Evidence
| Metric | Value |
|---|---|
| Reach | 38.5K reach |
| Creators | 2 creators |
| Combined Audience | 329K audience |
Why Influencer's strategy worked
- 1
A two-creator roster with a combined 329k audience returned 38.5k reach on the agency's figures, which shows that a roster's following is a ceiling for reach rather than a measure of it.
Results
868K+
Total views
318%
Views vs baseline
28.6K
Creator video views
Results
27.6K
Likes
2.47M
Reach
970
Comments
Results
6.5x
Paid roas
60.8M
Impressions
+429%
Purchases yoy