AIKO Solar TikTok KOC Pain-Point Campaign
Influencer MarketingFinT Global ran a TikTok-first creator and KOC campaign in Vietnam for AIKO Solar, moving distribution off Facebook and drawing 864K views on TikTok.
About the campaign
FinT Global and its creators took AIKO Solar to TikTok for Solar & Storage Live Vietnam 2026, drawing 864,000 TikTok views. AIKO Solar sells solar panels in a crowded and competitive Vietnamese market. Consumers there worry about initial investment cost, product durability and the shading effect. The goal was to move them from passive awareness to purchase consideration without paid ads.
Early seeding through Facebook Experts drew minimal organic reach, so the agency moved distribution to TikTok discovery feeds. Home-Tech Mid-Tier creators made demonstration content, while Household Mass KOCs worked for broad reach. Each video followed a 3-Step Hook formula of pain point, resolved concern and credibility. Named creators included duyninhcouple, mei.mei.oi and cala.house.
The agency reports 868,000+ total views across the campaign, with TikTok delivering 99.6% of them. Creator duyninhcouple achieved 28,600 views, a 318% overperformance against its baseline. A video by mei.mei.oi achieved a 32.1% engagement rate, against a 2.2% campaign average. Creator cala.house generated 6,144 engagements, the highest absolute count, through a high electricity bill hook.
Case in 60 seconds
AIKO Solar went into a crowded Vietnamese solar market for Solar & Storage Live Vietnam 2026, where consumers worried about upfront cost, durability and shading, while early Facebook Experts seeding drew minimal organic reach.
Vietnamese consumers judge a solar purchase against bills they already pay and doubts they already hold, so a creator naming a summer electricity bill or a shaded panel earns attention a specification sheet cannot.
Every video followed a 3-Step Hook formula that opened on a household pain point, answered the 15-30 year warranty and shading performance directly, and closed on expert or on-site staff credibility to turn curiosity into trust.
FinT Global moved distribution to TikTok short-form discovery feeds after Facebook proved ineffective for organic seeding, pairing Home-Tech Mid-Tier creators for demonstrations with Household Mass KOCs for broad reach, without paid ads.
FinT Global reports 868,000+ total views, 864,000 of them on TikTok, plus a 32.1% engagement rate on one video by mei.mei.oi against a 2.2% campaign average, and comment questions on installation and pricing.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- FinT Global
Creator role
- duyninhcouple — creator
- mei.mei.oi — creator
- cala.house — creator
Results & Evidence
| Metric | Value |
|---|---|
| Total Views | 868K+ views |
| TikTok Share of Views | 99.6% of total views |
| Creator Video Views | 28.6K views |
| Views vs Baseline | 318% overperformance |
| Top Creator Engagements | 6,144 engagements |
Why FinT Global's strategy worked
- 1
Creator cala.house drew 6,144 engagements, the highest absolute count, from a high electricity bill hook, because a cost viewers already carry gives a technical product a reason to be watched before its specifications arrive.
- 2
Discovery feeds carry organic seeding where follower feeds do not, so moving the content to TikTok put 99.6% of total views in front of viewers who were not relying on existing followings to find it.
- 3
A long warranty works as a trust signal on a costly durable purchase, which is why the 15-30 year warranty was the claim most often credited in positive comments on the creator videos.
- 4
Expert interviews and on-site staff can validate efficiency and warranty claims that a household creator cannot vouch for alone, so the final step of the hook carried the claims most open to doubt.
Results
2.85M
Views
187K
Engagements
2.6M
Top video views
Results
6.5x
Paid roas
60.8M
Impressions
+429%
Purchases yoy
Results
25M
Pr reach
9M
Video views
14M
Social reach