Cabau Creator Testing and Paid Amplification Program
Influencer MarketingThe Cirqle ran creator recruitment, content testing and paid amplification for Cabau on TikTok and Instagram, reporting +429% year-on-year purchases on the brand's account.
About the campaign
Cabau used The Cirqle OS to run its creator program, and account-wide purchases grew +429% year on year. Cabau Lifestyle was already activating creators across gifting, affiliate and paid campaigns. The goal was to turn that activity into a repeatable and measurable acquisition system.
The agency ran creator recruitment, content management, attribution and paid amplification across TikTok and Instagram. The program launched in August 2025. In all, 194 creators produced 912 content pieces across 33 campaigns. Creators joined through gifting, affiliate and paid offers, creator applications and targeted invitations. The agency tested content on small budgets, then turned the strongest pieces into paid ads.
The agency reports 6.5x paid ROAS on Cirqle-attributed work since August 2025, a +550% return on amplified spend. That work also delivered 60.8M impressions. Three test formats returned between +1,600% and +2,010% on small budgets. Account-wide, purchases rose +429% year on year and cost per purchase moved -19%.
Case in 60 seconds
Cabau already ran gifting, affiliate and paid creator campaigns, yet the activity did not form a repeatable acquisition system, because content was hard to manage across teams and no one could see which creative earned more budget.
Creator content sells unevenly, so a brand that funds every post equally spends on the weak ones too, while small paid tests can expose the few formats that convert before larger budgets follow.
The Cirqle treated creator content as a supply of candidates for paid media, so its operating system selected winners by revenue rather than producing more posts and hoping some of them sold.
Across 33 campaigns on TikTok and Instagram, 194 creators recruited through gifting, affiliate and paid offers, applications and targeted invitations produced 912 content pieces, which The Cirqle OS tested on small budgets before scaling winners as paid ads.
The Cirqle reports 6.5x paid ROAS and 60.8M impressions on Cirqle-attributed work since August 2025, while Cabau's account-wide purchases rose +429% year on year and cost per purchase moved -19%.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
Partners
- The Cirqle
Results & Evidence
| Metric | Value |
|---|---|
| Purchases YoY | +429% |
| Paid ROAS | 6.5x |
| Return on Amplified Spend | +550% |
| Impressions | 60.8M |
| Creators Activated | 194 creators |
| Content Pieces | 912 content pieces |
| Campaigns | 33 campaigns |
Why The Cirqle's strategy worked
- 1
Small paid tests on creator content separate the formats that sell from those that do not, so budget can follow revenue evidence; The Cirqle reports three formats returning between +1,600% and +2,010% on small test budgets.
- 2
Amplified creator content works as a paid lever that can be switched on and off, because pausing amplification also paused its revenue contribution, which makes the link between spend and sales visible.
- 3
An always-on ambassador community such as Cabau Insiders keeps new content entering the pipeline, so the testing loop does not stall for lack of fresh creative to score and fund.
Results
868K+
Total views
318%
Views vs baseline
28.6K
Creator video views
Results
25M
Pr reach
9M
Video views
14M
Social reach
Results
2.85M
Views
187K
Engagements
2.6M
Top video views