Marvel Strike Force promotional campaign in North America

Marvel Strike Force needed performance-oriented creator placements in North America while maintaining the brand-safety requirements of the Marvel franchise. Zorka.Agency ran monthly campaigns with the goal of cost-effective placements at consistent CPM. The campaign drew on gaming, entertainment, movies, DIY and music creators to cover the breadth of the franchise audience, connecting the game to interests beyond a single content category.

The agency's in-house creative team developed multiple approaches for influencers to choose from. Creators could also use native integrations, keeping their own style while the agency maintained the campaign message. The source lists YouTube, TikTok and YouTube Live, with integrations and dedicated content as formats. It reports 70 participating influencers. Each influencer had to meet specific requirements, and every content piece went through a five to seven day approval window before going live.

The programme combined recurring placements, a choice of creative approaches and a defined review process. This structure gave creators flexibility within the franchise's content requirements, although the source does not describe the requirements in detail or quantify their effect. Zorka.Agency reports 10M views, but supplies no platform breakdown, reporting period, achieved CPM or attributed installs; the available evidence is agency self-reported and does not establish whether the cost-efficiency target was met.