Testing non-gaming verticals for Scatter Slots

Scatter Slots' campaign aimed to reach women aged 25 and over by testing non-gaming creator categories. Zorka.Agency describes the product as a mobile social casino game and the geographic scope as multiple regions. The published summary identifies the audience and the categories tested, but it does not provide audience research or explain why those particular categories were selected.

The campaign used YouTube integrations with crime and investigation, food, gossip, and music or reactions creators appearing on camera. Gameplay showcases were part of the approach. The source reports that these showcases outperformed voiceover-only content, although it does not identify the comparison metric, quantify the difference or describe a controlled test. Participating creators, individual countries and campaign dates are not stated.

Zorka.Agency reports 500K+ views, a 35% average conversion rate and a $56 average CPM. These aggregate figures are not divided by creator category, content treatment or market, so they do not establish which tested category delivered the strongest result. The source also does not define the conversion event, denominator or averaging method behind the reported rate. The evidence consists of an agency-authored campaign summary, aggregate metrics and a qualitative creative comparison, without independent verification, campaign spend or install totals.