Three Rhinoshield water bottles with magnetic lids holding phones, one screen showing a man doing kettlebell squats
Submitted by Stride Social LTD

Rhinoshield Water Bottle Creator Product Launch

Influencer Marketing

Stride Social gave home and lifestyle creators a new Rhinoshield water bottle to use for a week, and the agency reports 5M+ campaign views from the resulting content.

5M+Campaign Views
645K+Campaign Likes
94K+Total Shares
326KLikes

Case in 60 seconds

Rhinoshield, a brand known for protective products, was launching a water bottle with features the page says the category had not seen before, so it needed to show buyers what the bottle was for.

The campaign turns on lived use rather than product claims, because a bottle built for people who film their days is best explained by those people showing it inside their own routines.

Stride Social framed the launch as a demonstration of versatile use cases, showing how the new water bottle could change daily habits for content creators and lifestyle enthusiasts with a love for videography.

Multiple home and lifestyle creators used the Rhinoshield water bottle for a week, and after discussing their experiences the agency generated content on its impact, which was distributed across Instagram, TikTok and YouTube.

Stride Social reports 5 Million+ campaign views, 645k+ campaign likes and 94k+ total shares, while the same page's results paragraph states 326,000 likes and 30,000 shares for the campaign.

Strategy Breakdown

Content creators and lifestyle enthusiasts with a love for videography, alongside everyday users of a water bottle.
The page says the bottle offered features not seen before in the water bottle market, so the launch had to teach new use cases rather than compete on a familiar product category.
Rhinoshield moved from its reputation for protective products into hydration, so the campaign positioned the bottle as an accessory for content creators and everyday users rather than a protective item.
The page sets the bottle against everyday hydration habits, so the work showed creators using it across a week of daily life rather than in a single staged product shot.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok
  • YouTube

Partners

  • Stride Social LTD

Results & Evidence

MetricValue
Campaign Views5M+
Campaign Likes645K+
Total Shares94K+
Likes326K likes
Shares30K shares

Why Stride Social LTD's strategy worked

  1. 1

    A week of product use before any content is made gives creators specific experiences to report rather than a feature list, which suits a product whose value depends on how it fits a routine.

  2. 2

    Casting creators from the home and lifestyle niche for a product aimed at content creators means the people demonstrating the bottle share the habits of the audience it was designed for.

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