Submitted by Cloutboost

Reviving a Gaming Legend: Dungeon Fighter Online's Influencer Campaign

Cloutboost ran a ten-creator YouTube and Twitch influencer campaign for Neople's Dungeon Fighter Online around its Archer update, reporting 8M+ total impressions.

10# of Influencers
8M+Total # of Impressions
500K+Total # of Views

Case in 60 seconds

Dungeon Fighter Online was released in 2005, and Neople needed to rekindle interest among existing players while introducing the game to gamers who had never played it, which Cloutboost describes as difficult work.

The campaign appears to turn on the reading that a long-running title is best reintroduced through creators whose recent play history already sits in adjacent titles, because familiarity with the genre carries more weight than raw audience size.

Cloutboost built the campaign around the Archer update as the news hook, using database filtering on genre, platform and recent play history to select a small cohort of relevant creators rather than a large one.

Six gaming YouTubers ran 60 to 90 second integrations covering the update, with Skallagrim producing a creative piece tying a sword and pistol fusion to the game's Agent class, while four Twitch streamers each hosted two-hour streams.

Cloutboost reports 8M+ total impressions and 500K+ total views across 10 influencers, and states that most videos surpassed their channel's average views and drew positive sentiment.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Existing Dungeon Fighter Online players and new gamers in North America and South America, reached through creators whose audiences follow MMORPGs on PC.
A game running since 2005 has to compete for attention against current releases, so Cloutboost used an update introducing the Archer character and the Epic Games Store availability as a reason for creators to cover it now.
Cloutboost built the campaign around the Archer update as the news hook, using database filtering on genre, platform and recent play history to select a small cohort of relevant creators rather than a large one.
Creator selection was filtered on games played recently, specifically Final Fantasy XVI and Genshin Impact, which reads as a bet that audiences currently engaged with those titles are the ones most likely to install another PC MMORPG.

Creative & Execution System

Assets & channels

  • Twitch
  • YouTube
  • livestream
  • video integrations

Partners

  • Cloutboost (lead_agency)

Creator role

  • AlterTimeSK — creator
  • Bajheera — creator
  • Doro44 — creator
  • JorRaptor — creator
  • Luxthos — creator
  • Maximilian Dood — creator
  • Nux Taku — creator
  • Skallagrim — creator
  • Squillakilla — creator
  • The Night Sky Prince — creator
  • 10 Influencers
  • 4 Twitch Streamers
  • 6 gaming YouTubers

Results & Evidence

MetricValueResult type
# of Influencers# of Influencers 10creators_count
Total # of ImpressionsTotal # of Impressions 8M+impressions
Total # of ViewsTotal # of Views 500K+video_views

Why Cloutboost's strategy worked

  1. 1

    Selecting creators on recent play history and genre fit rather than follower scale gives a legacy title a route into audiences that already hold the relevant habits, which is what the small to mid-tier cohort here was chosen for.

  2. 2

    Pairing short integrations with long-form streams appears to split the work between announcement and demonstration, because a 60 to 90 second segment carries the update news while a two-hour stream shows the gameplay running.

  3. 3

    A creator whose channel sits outside gaming coverage can still carry a game message where a concrete product detail supplies the bridge, as with the sword and pistol angle connecting to the Agent class.

  4. 4

    Reporting that updates daily from platform APIs from the first live asset gives a client visibility while the campaign is running rather than after it closes, which changes when adjustments remain possible.

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