Submitted by Epidemic

Revitalising Luxury Travel: Elevating Terme Čatež's Wellness Riviera through Influencer-Driven Digital Marketing

Epidemic repositioned Terme Čatež's Wellness Riviera for couples through four influencer campaigns on TikTok and Instagram, reporting 339 pieces of content and 2,537,000 impressions.

2,537,000impressions
339pieces of content created

Case in 60 seconds

Terme Čatež was recognised mostly as a family-focused waterpark, so its new Wellness Riviera, a luxurious spa area built for couples, was a side of the resort the market barely knew existed.

The campaign appears to turn on the difficulty of conveying an intimate spa environment in still images, because the feeling of the place, rather than its facilities, is what a couple books a weekend around.

Rather than advertise a new facility, the work set out to shift how the resort is perceived, casting the Wellness Riviera as a retreat for relaxation and romantic getaways through creator content built to travel socially.

Epidemic partnered with influencers established in the travel and wellness niche, briefed for elegance and sophistication, and ran video-led content on TikTok and Instagram aimed at people searching for travel destinations.

Epidemic reports that the four combined digital marketing campaigns created 339 total pieces of content and delivered 2,537,000 total impressions, and states that the resort owner shared the stories himself.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Couples seeking a serene and upscale weekend getaway, alongside people searching for travel destinations on social platforms.
A resort known for two centuries as a family waterpark carries an association that works against a couples proposition, so the category challenge was perception rather than awareness.
Terme Čatež needed the Wellness Riviera read as a destination in its own right rather than an addition to the waterpark, which is why the creative brief directed elegance and self-care rather than resort features.
Based on the available evidence, the work assumes travel decisions are made while browsing rather than while researching, which is why TikTok and Instagram carried the content aimed at people looking for destinations.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok
  • stories
  • video

Partners

  • Epidemic (lead_agency)

Results & Evidence

MetricValueResult type
impressionsTotal Impressions : 2,537,000impressions
pieces of content createdTotal Pieces of Content Created : 339content_pieces

Why Epidemic's strategy worked

  1. 1

    Where a venue sells atmosphere rather than amenities, video carries the proposition that photography cannot, which is why Epidemic made it the lead format rather than one asset type among several.

  2. 2

    Casting inside an existing travel and wellness audience does the repositioning work directly, because the endorsement arrives already framed by the niche the brand is trying to move into.

  3. 3

    Creator content has a second life as paid advertising and profile stock, so a campaign's 339 pieces of content read as an owned library rather than a spend that ends at the flight dates.

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