Qanvast Make It Home Everyday Influencer Campaign
Influencer MarketingKobe ran a campaign for the Qanvast interior designing application in which everyday influencers shared their experience of using it, reporting 81K outreach in 2 months.
Case in 60 seconds
Qanvast was a relatively new application in the market, so the brand was hoping to increase its brand awareness and the number of application downloads before many people had encountered the app.
Kobe built the work on firsthand use rather than advertising claims, because an unfamiliar app earns trust when ordinary users show how it works, and the page credits that experience with conveying user-friendliness.
The organizing idea was to let everyday influencers share their own experience of using the Qanvast application, so its ease of use and relevance to interior designing came through personal accounts rather than brand messaging.
Everyday influencers shared their own experience of using the Qanvast application over a 2 month period, which showed people the app's user-friendliness and its relevance to interior designing through personal use.
Kobe reports 81,032 outreach and 3,412 engagements in 2 months, while the page states no download figure, so the result it documents covers awareness rather than the application downloads the brand also wanted.
Strategy Breakdown
Creative & Execution System
Partners
- Kobe
Results & Evidence
| Metric | Value |
|---|---|
| Outreach | 81K outreach |
| Engagements | 3,412 engagements |
Why Kobe's strategy worked
- 1
A new app with a usability story can rely on everyday users rather than large personalities, because a demonstration of ease of use carries more weight from someone who presents as an ordinary user.
- 2
Where a brief names downloads as a goal, reporting only outreach and engagements leaves the conversion question open, so a download measure belongs in the reporting plan from the start.
Results
3.42%
Engagement rate
19.1K
Likes & comments
558.9K
Combined followers
Results
4.81M
Reach
420K
Saves
11.5M
Views