Chinet Summer Creator Content Campaign
Influencer MarketingTRIBE ran a summer influencer campaign for Chinet in which 11 creators showed its plates and cups in use, and the agency reports 19.1K likes and comments.
Case in 60 seconds
Chinet wanted its products shown in authentic, natural content and in use in real-life situations rather than in packaging, which is difficult for tableware that rarely features in content on its own merits.
The campaign turns on occasion rather than product, because plates and cups earn attention only when a meal is underway, so summer gatherings give creators a natural reason to show them in use.
Summer with the Chinet Brand placed the products inside seasonal occasions such as a BBQ, a pool party or an outdoor game night, so the tableware appeared as part of the event rather than as the subject.
TRIBE briefed creators to submit summer-themed posts showing Chinet products in use rather than in packaging, and the page records 11 creator posts from creators with combined followers of 558,892.
TRIBE reports a 3.42% engagement rate and 19,142 likes and comments across the 11 creator posts, and it presents audience comments praising the plates as sturdy and suited to summer picnics as sentiment evidence.
Strategy Breakdown
Creative & Execution System
Partners
- TRIBE
Results & Evidence
| Metric | Value |
|---|---|
| Likes & Comments | 19.1K |
| Engagement Rate | 3.42% |
| Creator Posts | 11 |
| Combined Followers | 558.9K |
Why TRIBE's strategy worked
- 1
A brief that names concrete occasions such as a BBQ or a pool party gives creators a scene to build rather than a product to describe, which keeps low-interest items inside content people already watch.
- 2
Asking for products in use rather than in packaging moves the content towards function, so audience comments respond to what the product does, as the page's selected remarks about a non-flimsy plate show.