Submitted by We Are SNS

Wallpaper IT Before and After Reveal Videos

Influencer Marketing

We Are SNS handpicked 11 influencers to make before and after wallpaper reveal videos for Wallpaper IT, and the agency reports 251K+ in-feed video views.

251K+In-Feed Video Views
30K+Instagram Story Views
250K+Impressions
13KEngagements

Case in 60 seconds

Wallpaper IT needed brand awareness ahead of International Wallpaper Week, so it had to join the growing DIY and home renovation conversation on Instagram and TikTok while still showing classic yet on-trend products.

Audiences already interested in home improvement watch DIY and how-to content to see what a change looks like, so a visible room transformation shows the value of wallpaper more directly than a product description, because the finished room carries the argument.

We Are SNS built the campaign around playful 'before and after' reveal videos, so Wallpaper IT appeared as the cause of a home transformation rather than as a product presented to camera.

We Are SNS handpicked 11 influencers aligned with Wallpaper IT's brand values and audience, who made 14 pieces of 'before and after' reveal content on DIY transformations and practical home renovation tips before International Wallpaper Week.

We Are SNS reports 251,000+ in-feed video views, 30,000+ Instagram Story views, 250,000+ impressions and over 13,000 engagements from the 14 pieces of content, while the page carries no sales or traffic figure.

Strategy Breakdown

Audiences already interested in home improvement, drawn to DIY, home renovation and how-to content.
The page ties the brief to growth in DIY, home renovation and how-to content on Instagram and TikTok, so the campaign entered a conversation audiences were already having rather than starting one.
Wallpaper IT is cast as the material of the transformation rather than its subject, which lets the content show classic yet on-trend products in use inside the influencers' own homes improvement stories.
The page says content focused on DIY transformations and practical tips so it would resonate with audiences already interested in home improvement, because those viewers come to such content for usable ideas.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • We Are SNS

Results & Evidence

MetricValue
In-Feed Video Views251K+ in-feed video views
Instagram Story Views30K+ Instagram Story views
Impressions250K+ impressions
Engagementsover 13K engagements
Content Pieces14 pieces of content
Influencers Activated11 influencers

Why We Are SNS' strategy worked

  1. 1

    A 'before and after' reveal suits a decorative product because the change in the room is the demonstration, so the creator does not need to describe the product for its value to register with the viewer.

  2. 2

    Timing a creator push to a category moment such as International Wallpaper Week gives the brand a reason to appear in home content at a point when the topic already has attention.

  3. 3

    Selecting influencers for alignment with brand values and audience rather than for follower scale places a roster of 11 in front of viewers who already follow home improvement content.

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