Submitted by In The Black Media & Talent

Displate YouTube Gaming and Tech Creator Integrations

Influencer Marketing

In The Black Media & Talent ran 11 YouTube integrations with gaming and tech creators for Displate metal posters, which the agency reports generated 3.6M+ views.

3.6M+Views

Case in 60 seconds

Displate needed to reach males and females aged 25-34 in the US and the EU who appreciate art, pop culture and gaming aesthetics, on a medium budget that had to be spent against views actually delivered.

Displate's buyers share the visual tastes of gaming and tech viewers, because the page describes an audience that appreciates art, pop culture and gaming aesthetics, so the agency treated creator niche as the route to that buyer rather than broad reach.

In The Black Media & Talent built the campaign around creators from gaming and tech communities who set the length and style of their own integrations, which the agency frames as a human-centric approach rather than standardized ad-reads.

Gaming and tech creators delivered 11 YouTube integrations of 60-90 seconds with links in the description between Jul 2024 and Sep 2024, on CPM deals paid on view performance, with the roster planned so that each activation reached a separate audience segment.

In The Black Media & Talent reports 3.6M+ views from the 11 integrations, says it secured the specific creators Displate requested, including Dammit Jeff, and reports that many creators went on to take multiple deals with the brand.

Strategy Breakdown

Males and females aged 25-34 located in the US and the EU, drawn from gaming and tech communities that appreciate art, pop culture and gaming aesthetics.
The agency placed Displate inside gaming and tech niches where, the page says, appreciation for art and innovation is high, so the posters sat with an audience already inclined towards them rather than a general one.
The agency holds that viewers respond to integrations the creator shaped rather than standardized ad-reads, so it handed length and style to the creators and credits that control for more genuine and effective integrations.

Creative & Execution System

Assets & channels

  • YouTube

Partners

  • In The Black Media & Talent

Creator role

  • Dammit Jeff — creator

Results & Evidence

MetricValue
Views3.6M+ views
Integrations11 integrations

Why In The Black Media & Talent's strategy worked

  1. 1

    Paying creators on CPM deals tied to view performance moves delivery risk away from the brand, so a medium budget pays for views that were delivered rather than placements that were only booked.

  2. 2

    Letting creators set the length and style of an integration keeps the sponsorship inside the channel's own format rather than interrupting it, which the agency credits for more genuine and better received reads.

  3. 3

    A roster that mixes adjacent niches such as gaming and tech needs its audience overlap mapped before booking, because two channels sharing viewers spend budget twice on the same people rather than reaching a new segment.

  4. 4

    Creators who fit a brand closely tend to return for further deals, so a first flight of integrations works as a selection test for a longer roster rather than a one-off media buy.

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