Perfect Addiction

Prime Video needed to launch Perfect Addiction, a romance drama adapted from a Wattpad novel, to a young social-first audience in a crowded streaming release schedule, and it wanted active community engagement rather than passive awareness. Young audiences discover entertainment through creators and communities they trust, while trailer-led promotion reads as advertising and is easy to scroll past, and despite the book's existing fanbase the film had no theatrical moment to concentrate attention.

Seed Marketing turned the release into a live cultural moment: an immersive fight night in a London boxing gym styled as an underground fight club, combining a live recording of The Girls Bathroom podcast with a film screening. Tickets could only be won through an Instagram competition on Prime Video's own channels, and the night was livestreamed on TikTok, with event footage cut into multi-platform video. The Girls Bathroom fronted the event and brought an audience that already overlapped with the novel's readership.

Making access scarce converted passive interest into action: fans who had to apply to win tickets entered, engaged and followed, and borrowed trust meant the event largely promoted itself, while routing entry through Prime Video's Instagram left measurable growth on an owned channel. Seed reports over 7,000 competition applications, 20.5K engagements, a sold-out event and over 4K new Instagram followers. All figures are agency or client reported and republished by the Vendry directory, no source connects the activation to film viewership, and the event date and media spend are undisclosed.