Submitted by Scooperz

Prada Paradigme TikTok and Instagram Creator Launch

Influencer Marketing

Scooperz launched Prada Paradigme in the Benelux through 7 male creators on TikTok and Instagram across two flights, and the agency reports 85K+ engagements from the work.

85K+Engagements
3.47%Avg Engagement Rate

Case in 60 seconds

Prada wanted to launch Prada Paradigme, its biggest male fragrance of 2025, in the Benelux, and the condition that made it hard was reaching Gen Z and Millennials with a luxury fragrance in a way that felt culturally relevant and authentic rather than imposed.

Scooperz built the campaign on the observation that masculinity is no longer defined by one archetype, because the page holds that this generation treats identity as fluid, layered and personal and connects with stories rather than stereotypes.

The organizing thesis was individuality beyond paradigms, so the fragrance became a symbol of men who define themselves on their own terms, carried by the line "Beyond labels. Beyond categories. Beyond paradigms."

Scooperz cast 7 male creators across the Benelux from fashion, music, lifestyle and culture, each approved by the fashion house and invited to express what makes their identity unique. A first flight on TikTok and Instagram used boosted TikTok profiles, while a second, fully organic flight kept the same creators for consistency and recognition.

Scooperz reports 54 posts in the Benelux, 85K+ engagements and a 3.47% average engagement rate, while its further claims of strong visibility and consistent creator storytelling across two flights are stated without figures.

Strategy Breakdown

Gen Z and Millennials in the Benelux, reached through male creators with distinct identities and audiences of their own.
The page frames the launch against a shift in how masculinity is read, from one archetype towards identities that are fluid and personal, so the brand speaks to that shift rather than to a fixed ideal.
A luxury fragrance has to reach Gen Z and Millennials without shedding its luxury codes, which is why Scooperz cast creators able to translate Prada's luxury DNA while staying true to themselves.
Prada Paradigme is positioned as a symbol of men who define themselves on their own terms, so the product works as a marker of self-definition rather than a prescribed image.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • Scooperz

Results & Evidence

MetricValue
Posts54 posts
Engagements85K+ engagements
Avg Engagement Rate3.47% engagement rate

Why Scooperz's strategy worked

  1. 1

    Running the same creators across both flights treats repetition as a route to brand association rather than a reach problem, because recognition builds when the audience sees the same person return with the product.

  2. 2

    Pairing a boosted first flight with a fully organic second flight lets paid support open reach early, while the later organic content shows whether the creators can hold attention without that support.

  3. 3

    Having the fashion house approve every creator profile trades casting speed for brand alignment, which matters for a luxury fragrance where one misaligned voice can undo the positioning the launch is trying to build.

  4. 4

    Asking creators to describe their own identity rather than the scent gives a fragrance, which cannot be smelled through a screen, a story about the person wearing it that a feed can carry.

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