Submitted by Game Influencer

POPUCOM Global and Nintendo Switch Launch Creator Campaigns

Influencer Marketing

Game Influencer ran two creator campaigns across YouTube, TikTok and Twitch for the POPUCOM global and Nintendo Switch launches, which the agency reports sold 300K copies in two weeks.

5.3MTotal Views
300KCopies Sold
1.1M+Organic Views
90K+Switch Organic Views

Case in 60 seconds

POPUCOM needed pre-launch hype, pre-sales and strong launch sales as a new co-op platform adventure game, and then needed a second push when it arrived on Nintendo Switch, so attention had to be built twice.

Co-op chaos is easier to show than to explain, because the fun comes from players failing together on screen, so the page frames creators playing the game as the clearest proof of what POPUCOM offers.

Game Influencer positioned POPUCOM as the co-op platformer to play with friends by putting its gameplay mechanics in front of creator audiences, pairing paid creator activations with grassroots community seeding rather than relying on one route.

For the global launch, creators on YouTube, Twitch and TikTok ran chaotic co-op challenges and meme content with Twitch Drops, while keys went out across the creator network; the December 2025 Nintendo Switch launch added YouTube pre-roll integrations and organic key distribution.

Game Influencer reports 5,3 million views, ~20,919 concurrent players on Steam at peak and 300,000 copies sold in the first two weeks, while organic seeding produced 27 content pieces and 1,1M+ organic views.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Players of multiplayer co-op games on YouTube, TikTok and Twitch, reached through gaming creators and grassroots community engagement, and Nintendo Switch players for the second launch.
Indie co-op titles often gain traction slowly after launch, and the page contrasts Biped and Pico Park building momentum post-launch with POPUCOM launching with immediate momentum, so the campaign was built to concentrate attention at release.
The page casts POPUCOM as a shared play experience rather than a solo game, so creator content centred on co-op challenges that made the game's mechanics visible to groups of friends.

Creative & Execution System

Assets & channels

  • YouTube
  • TikTok
  • Twitch

Partners

  • Game Influencer (lead_agency)

Participation mechanic

  • Twitch Drops rewarded viewers for watching creator streams during the global launch campaign.

Creator role

  • TCNick3 — creator
  • DisguisedToast — creator
  • filian — creator
  • Poncefleur — creator
  • Party Crashers — creator
  • LetsHugoTV — creator
  • Wingo — creator
  • Slogo — creator

Results & Evidence

MetricValueResult type
Total Views5.3M viewsvideo_views
Copies Sold300K copiesvideo_views
Influencers34 influencersvideo_views
Organic Content Pieces27 content piecescontent_pieces
Organic Views1.1M+ organic viewscontent_pieces
Switch Organic Views90K+ viewsvideo_views
SteamDB Rating82.6% SteamDB ratingperformance

Why Game Influencer's strategy worked

  1. 1

    Seeding keys across a creator network alongside paid activations adds an organic layer of coverage, because creators who choose to play a game produce content that is their own rather than as a placement.

  2. 2

    A platform launch after the main release can be treated as a second campaign rather than an afterthought, so paid pre-roll integrations and organic keys restart attention with an audience that had not yet bought.

  3. 3

    Twitch Drops tie viewing to a reward inside the game, which links stream audiences to purchase and play rather than leaving them as passive viewers of creator content.

Related Case studies