Smiling man and woman look at each other in front of an anime volleyball spike, with "4x8 Volleyball Couple Reaction"
Submitted by Game Influencer

Garena: HAIKYU!! FLY HIGH TikTok and YouTube Pre-Registration Campaign

Influencer Marketing

Game Influencer ran a TikTok, YouTube and PR pre-registration campaign with 18 influencers for Garena's HAIKYU!! FLY HIGH, which the agency reports reached 2M+ pre-registrations globally.

2M+Pre-Registrations
6.2M+Total Views
1.1BPR Impressions
50PR Articles

Case in 60 seconds

Garena needed pre-registrations for HAIKYU!! FLY HIGH, a mobile RPG built on the Haikyu!! anime, across the US, France, and Germany, so the game had to reach anime fans before launch rather than after it.

Fans of the Haikyu!! anime already gather around channels about anime, Japanese culture, manga, entertainment and news, so Game Influencer cast for that subject matter rather than for gaming reach alone, because the page ties channel choice to authentic engagement with the right audience.

The agency ran a multi-platform pre-registration push in which TikTok carried engagement, YouTube carried sustained reach and a dedicated PR campaign carried visibility, with each surface given a separate job rather than the same brief.

Game Influencer activated 18 influencers across the US, France, and Germany, pairing TikTok videos built on strong hooks and amplified with Spark Ads with YouTube pre-roll integrations from anime-focused creators, while a dedicated PR campaign ran alongside.

Game Influencer reports 2M+ pre-registrations globally, 6.2M+ total views and 50 PR articles carrying over 1.1 billion impressions, and says anime-focused YouTube creators surpassed view projections in two weeks.

Strategy Breakdown

Viewers of channels passionate about anime, Japanese culture, manga, entertainment and news in the US, France, and Germany.
Garena is credited as partner on the campaign, while the game itself is framed as a way for players to build a dream team and relive volleyball moments from the Haikyu!! anime.
The page says YouTube content continued to gain traction over time while TikTok videos drove engagement and CTR, so the plan treated short-form video as the spike and pre-roll as the long tail.

Creative & Execution System

Assets & channels

  • TikTok
  • YouTube

Partners

  • Game Influencer

Creator role

  • Sarah Pavan Volleyball — creator
  • AniNews — creator
  • SerialShaj — creator
  • Kaizen — creator
  • billyhan_ — creator
  • Trunkyzoo — creator
  • yacineovich — creator
  • ac3zen — creator

Results & Evidence

MetricValue
Pre-Registrations2M+ pre-registrations
Total Views6.2M+ views
PR Impressionsover 1.1B impressions
PR Articles50 articles
Influencers Activated18 influencers

Why Game Influencer's strategy worked

  1. 1

    Casting by subject matter rather than by gaming category gives a licensed anime title access to audiences already invested in the source material, because the page credits channel selection for authentic engagement with the right audience.

  2. 2

    Splitting roles across platforms lets each format do the work it suits, so TikTok hooks with Spark Ads chased engagement and CTR while YouTube pre-roll integrations kept accumulating views over time.

  3. 3

    Pairing creator activity with a dedicated PR campaign widens the visibility of a pre-registration push beyond creator audiences, which the page treats as a third leg alongside TikTok and YouTube.

Related Case studies