Popsockets Case Study
Submitted by We Are SNSAgency IPI Score 22/100

Popsockets TikTok Influencer Ambassadorship Program

Influencer Marketing

We Are SNS ran a 6-month series of TikTok influencer activations for Popsockets, and the agency reports over 1M views from the work.

1MTotal Views
70KTotal Engagements
50KFootball Engagements
160K+Halloween Views

Case in 60 seconds

Popsockets needed to raise its presence and engagement on TikTok across ambassadorships, product launches, seasonal bursts and themed content, so one 6-month partnership had to serve several separate briefs rather than a single launch.

The page frames the product as something best shown in use, because a haunted maze, a matched outfit and a football skills routine each prove a grip or a durability claim inside content the audience already watches.

We Are SNS built a rolling run of themed TikTok activations on top of a standing ambassadorship, so each seasonal or product moment had its own creator story while the ambassadors kept monthly continuity.

3 ambassadors posted monthly TikTok content for MagSafe, Pop Grips, plant positivity, Black Friday/Cyber Week and Christmas, while 2 influencers filmed a haunted maze, others matched streetwear to their Popsockets and Ergys jr7 used them in skills content, all amplified through duets and collaborations.

We Are SNS reports over 1 million views and 70,000 engagements across the 6-month period, with Ergys jr7's football content achieving over 500,000 impressions and more than 50,000 engagements and the Halloween activation generating 160,000+ views.

Strategy Breakdown

The TikTok community, where the brief set out to elevate Popsockets' presence and engagement.
Popsockets had several product launches and seasonal bursts to support at once, so the agency tied each activation to a season, a launch or a theme such as streetwear or football to give the product a context.
The page casts Popsockets as a working part of the creator's content, gripped through a haunted maze, matched to an outfit or held during training, rather than a product presented to camera.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • We Are SNS

Participation mechanic

  • Popsockets amplified influencer content on its own social platforms with duets and collaborations, which the page says encouraged audience interaction.

Creator role

  • Ergys jr7
  • Em & Loz — creator

Results & Evidence

MetricValue
Total Viewsover 1M views
Total Engagements70K engagements
Influencers10 influencers
Content Pieces Createdover 14 content pieces
Football Engagementsmore than 50K engagements
Halloween Views160K+ views
Festive Impressions165K impressions
Ambassadorship Viewsover 62K views

Why We Are SNS' strategy worked

  1. 1

    A product claim such as shockproof durability is easier to believe when creators film a real reaction, as in the haunted maze, because the proof sits inside entertainment rather than a stated feature list.

  2. 2

    A specialist creator whose content is a skill, such as a football trickster, can carry more of a programme's results than a group of ambassadors, because the product becomes part of a routine audiences return to.

  3. 3

    A standing monthly ambassadorship gives a seasonal calendar continuity, so launches like MagSafe or Black Friday/Cyber Week arrive through familiar faces rather than through a new creator each time.

  4. 4

    Amplifying creator posts on the brand's own social platforms through duets and collaborations extends each piece beyond the creator's following, which matters when the ambassadors share a combined following of just over 90,000.

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