Tier-1 social casino launch for PlayStudios

PlayStudios' campaign concerned mobile social casino games in regions described as Tier 1. Zorka.Agency's stated brief was to run a performance campaign while producing content that could be repurposed for user acquisition. The source identifies male-leaning channels and low-CPM creators as selection priorities. It does not present audience research or a broader cultural insight behind that focus.

The listed platforms were YouTube and Instagram, with integrations and Instagram Stories as the formats. Creators made campaign content that was reused in user acquisition. This reuse was part of the described approach, rather than a separate result with its own performance figures. The source does not identify participating creators, name the specific countries, describe the content edits or state how the repurposed material was distributed.

The campaign's reported numerical outcome is an average CPM of $30. The creator selection and content reuse explain how the work was structured, but the page does not establish which elements contributed to that average or provide a benchmark. It also does not distinguish results from the original creator placements and the reused content. The evidence consists of an agency-authored campaign summary and an average CPM, without independent verification, campaign dates, spend, views, installs or revenue results.